Tuesday, August 10, 2010

Increase Google Adsense Clicks Using Colors

Using Colors To Increase Your Clicks
Many websites have strong graphic elements that catch the eye – usually at the expense of the AdSense units. If you’re using AdSense, be creative in the selection of fonts, font size, colors, images, tables and other visual aspects of your website.



Draw attention to your AdSense units and make them the best of your show!


You dona€™t have to make all the pages on your website identical, but you do want to make sure that the look of your page draws attention to the ads a€” and makes them appear very attractive.

* Make the ads without border

You can more than DOUBLE your click-throughs with this one simple tweak!

Make the ads without borderSo now we learn how to Format your text ads to maximize clicks – just remove the border and matche the ada€™s background color and fonts to your content.

* Make the links Blue

Thata€™s right: blue

I used to say that all the text in the ad should match the text on your page, including the link. After seeing an article about the benefits of keeping the links blue a€” and testing extensively a€” I dona€™t say that any more. The logic is that users have come to expect links on websites to be blue.

Just as they expect stop signs to be red and warning signs to be yellow, so they expect their links to blue.

That means people are more likely to click on a blue link than a link in any other color. Keep your link blue and you can experience an increase in click-throughs as high as 30 percent!

But you still have to display the URL. Ita€™s one of Googlea€™s rules.

You dona€™t have to display it in a way that people can see it. One legitimate trick to make the click-through link less obtrusive is to change the URL display color to match the text description color. Now the link will blend in with the text description and the eye will be drawn to the hyperlink instead of the URL. Google provides these tools for you. Why not use them?

The strategies Ia€™ve provided in this article will all help to improve your Adsense clickthrough rates. Thata€™s what happened when I used them and ita€™s what happened when other people used them.

But one of the most important strategies you can use with AdSense is to experiment.

Whenever you want to change the way an ad looks, youa€™ll be able to pull up that code on your AdSense account and make the changes. Your ad will be updated automatically within the next ten minutes. Unless you want to change the size of your ads. That youa€™ll still have to do manually by pasting in the new code.


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