Understanding Keyword Selection - What Are Google AdWords Keywords?

To become successful in your Google Adwords campaign, you should learn about Google Adwords Keywords. Understanding keyword selection is vital so that the Google search engine can find you when people are looking for your products or services.


Your Google AdWord keywords need to accurately describe what your website is offering so that you can drive traffic to your web pages. Therefore, the right keywords for you need to relate directly to your business services and products.

Tip - Why don't you list down the Google Adword keywords that best describes your business before you read on? Understanding keyword selection involves action. So write those keywords down.

Have you made a list of the Google Adword keywords you'll want your website to be related to? Now comes the creative part. You need to refine the keywords you've listed so that it will turn up first among all the other search results. Not only do you want to be the first, you also need a keyword that will target to that specific niche to increase your click-through rate (CTR). This makes your advertising campaign more efficient.

Are you having trouble understanding keyword selection and listing specific keywords and phrases for Google Adwords? Here are a few things to consider:

* Business Location: Are you selling organic soaps in Baltimore, Maryland? Include your location to your list of Google Adwords keywords.

* Product or Service Type: Think about a specific type that your product or service will likely fall in. How can you accurately describe it? Is it recycled or fresh?

* Product or Service Cost: People gravitate towards bargains, so if you're holding a sale for your merchandise or you're offering other items at a discount, then these terms should make their way in your list of Google Adwords keywords.

* Products or Service Branding: If you sell branded products, then include the name of the brand in your Google AdWord keywords.

Picking the right keyword can make the difference between success and failure. Take your time and pick the right keywords that work for your business. The extra effort will be rewarded in better quality traffic to your website

Posted in GOOGLE ADWORD